While business remains a key focus of future management education, we must embrace leaders in any other organization as well. Borders between for-profit and not-for-profit organizations are blurring, the emergence of “social entrepreneurship” is a good example of this. Government and non-government organizations are challenged to become a lot more professional in their strategies and operational implementation.

More to the point, enabling managers and leaders to understand and embrace the idea of serving the Common Good requires an inclusive approach to education, involving stakeholders beyond business to allow dialogues that have not yet taken place. Developing such leaders is a high order and requires a fundamental paradigm shift in the goal of management education: from assuring that graduates know about leadership to ensure that they are being leaders. Awakening and developing the human being in the leader and the leader in the human being becomes the central purpose and starting point of management education.