Finally, the moment arrived. We met the members of the 50+20 team on the beach in front of the Windsor Barra. People flew in from all over and we even managed to bring a bench from South Africa which we assembled. 9 other benches are being assembled.
The security measures are very impressive: the marine has boats in front of the beach, helicopters are circulating, soldiers on the roofs and beach front.
But, our mood is excellent: we have received the scarves made out of recycled PET bottles and cotton (see picture) and are a bit overwhelmed by the volume and weight.
So, after a few beers and caiphirinia’s and pizzas, we feel ready to start the conference.
Dr. Katrin Muff is Director of the Institute for Business Sustainability in Lucerne, Switzerland and Professor of Practice at the LUISS Business School in Rome, Italy. She consults leaders and boards in business sustainability and strategic transformation, and runs an executive program together with Thomas Dyllick. Her book “Five Superpowers for Co-creators” provides insights about issue-centered multi-stakeholder processes. She brings 20 years of international strategic and general management experience in Europe, Australia, North America and Russia and a decade of leadership in business education. www.KatrinMuff.com
