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Excellent view on sustainability in b-schools

http://www.guardian.co.uk/sustainable-business/sustainability-with-john-elkington/sustainability-business-school-education?intcmp=122&CMP=


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What differentiates globally responsibly leaders from our existing leaders?

One realization that stands out among the many important research findings of the past two decades in the field of leadership: the need for a shift in consciousness of the leader. We have come to understand that leader development first and foremost is personal development, a capability for reflective awareness which can be observed by the way a leader relates to himself, his environment and various aspects of the world.

  • Reflective Awareness is expressed through a universal perspective. This includes: an evolved level of consciousness and personal awareness; clarity, focus and commitment on a personal and organizational level; deep values and ethics; humility and humanity; empathy and resonance with others. This attitude forms the non-negotiable foundation of a leader. As a matter of fact, without this attitude, the development of the three dimensions falls within an old paradigm and will miss its intention and impact entirely.
  • Responsible Leadership is reflected by a visionary perspective. This includes: strategic skills, extraordinary communication skills, an excellent adaptability and attitude towards learning, a talent as a motivator, enabler and team players, an awareness of patience vs. impatience or doing and being, the capacity to span boundaries and bear tension, respect for diversity, adhesion to ethics and anthropological values.
  • Sustainable Entrepreneurship is reflected through a long-term perspective. This includes: the ability to lead organizational sustainability transformations, an advanced capacity for creative, critical, and divergent thinking, both street-smarts and an evolved intellect, the ability to question the status quo and to dismantle complexity, a facility to handle general management challenges and to solve problem integrally, implementation skills, and advanced mastery of all relevant subject knowledge to get any given job done.
  • Enlightened Statesmanship is demonstrated through a societal perspective. It includes: the ability to formulate an inspiring, higher-order vision, a sensitivity and awareness for societal concerns, a capacity to serve a cause larger than oneself, a drive to serve the Common Good, the ability to create and function within broad stakeholder networks, fluency with all aspects of sustainability, and a profound desire to be of service.

Figure 1: The four dimensions of globally responsible leaders


Management education of the future

Incremental change is not an option when looking at the planetary boundaries[1]. We need radical, disruptive thinking and vision that fundamentally question the unconscious underlying assumptions that form the mainstream discourse that determines the way we look at business, society and the world. While many traditional business programs today have a focus on leadership or entrepreneurship, few fully integrate these areas and even fewer integrate responsible leadership, sustainable entrepreneurship or enlightened statesmanship.  As Kenneth Mikkelsen (2010) notes, the speed of change is now so intense that firms must adapt faster than ever before, thus, linking leadership and entrepreneurship is mandatory if the adaptive organization is to be realized.

Holding the space for sustainable leadership for a sustainable world is a tall order and the single ideas brought together in this vision are not new. In fact, many of them are well established in other fields. We are hopeful that the magic of the vision lies in the clarity of focus in which these state-of-the-art ingredients are brought together and the purpose which they are dedicated to.

The future management school not only develops globally responsible leaders, it does so by walking the talk. It embraces globally responsible leadership by embodying its key dimensions of entrepreneurship, leadership and statesmanship as defined by GRLI[2]. We suggest that beyond developing leaders, the future management school needs to also support organizations, particularly business organizations, to successfully transform into operations to serve society and the world. And, we believe it is high time for the management education profession to actively engage in and lead the public dialogue on how to transform the existing flawed economic system into a structure that isn’t purely self-serving but contributes to the world vision we have defined above.

 

Figure 1: Holding the space for providing responsible leadership for a sustainable world


[1]            Johan Rockström: “Planetary Boundaries” (2010)

[2]            As defined by Philippe de Woot of the Globally Responsible Leadership Initiative (GRLI)


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Collaboratories: the result of holding a space

The capability to “hold a space” becomes the central purpose of management education. The capability of holding a space grounds deeply in our human heritage; it represents the ultimate duty of the Elders among many indigenous people. In our world, this capacity is known as the fundamental skills of a good coach; the degree to which a coach is able to create and hold such a space determines the potential outcome of a coaching session[1].

Figure 2: Holding a space is about the ability to create the right frame. The black frames above represent the common thread among these different expressions of our vision: a) a fertile ground, b) putting the fire in the middle symbolizes respecting future generations in every decision taken, c) a visual of the management school of the future.

Collaborative learning platforms for action learning and research (collaboratories) become the distinguishing factor for future management school. They represent the preferred meeting place for citizens with a desire to act responsibly for the world. Participants come from all walks of life and from all 4 corners of the planet. They share a common passion for wanting to make a difference and they co-share the responsibility of learning with the faculty. They include both the so-called 99% including the 4 billion at the “bottom of the pyramid” as well as the 1% currently in function of responsibility and power.

Collaboratories can be located in business, in society, communities, at management schools, virtually or a combination of all of these. The key of these platforms is that they are organized around issues rather than disciplines. Issues addressed include: hunger, energy, water, climate change, migration, democracy, capitalism, terrorism, disease, violence. Systemic thinking and design thinking enable step-changing innovation and rapid prototyping as fundamentals of magic: finding solutions to the impossible. Action learning and research meet in order to jointly immerse in a new type of activity: issue-centred learning focusses on environmental, societal and economic issues both globally and locally.

“Never doubt that a small group of thoughtful committed citizens can change the world; indeed, it’s the only thing that ever does.”         Margaret Mead

At the management school of the future, we see the faculty as lead-learners and guardians of this space. They reflect a rich combination of stakeholders: coaches, facilitators, business and management faculty, citizens, entrepreneurs and elders [2]. They see themselves as transient gatekeepers of a world in need of new solutions and stand out with their attitude of service.

 


[1]    Students tell us that we are preaching to the converted; that they realize the world is at a critical place. They want to address the issues and perceive professors as self-absorbed by their own shift in consciousness. Source: GRLI Meeting Stuttgart 2011.

[2]    The energy of an elder, or the stereotypical grandmother, complements a learning environment with an essential factor: grand-mothers (uncles, retired professors, god-mothers, etc.) are storytellers able to put a current issue into a larger perspective. They have experienced many phases of success and failure, exploration and disappointment not only from a global, economic or societal perspective, but also from a human point of view of individual cycles of life.


A call to service: management education for the world

The influence of management educators is vast. They train the majority of leaders of the most influential business organizations worldwide and they impose and promote their vision of the firm and their philosophy of management. If they chose to, they could become major change agents for a better world.  To understand the link between a better world and management education, we need to clarify and agree on some upfront parameters:

Figure 1: The call to service for management education for the world by holding the space for provide responsible leadership for a sustainable world

Business schools and institutions, public or private, engaged in educating managers and leaders need to extend their scope beyond business to educate existing and emerging leaders active in organizations of any type, shape or form in business and beyond. To stress this point, we shall consistently replace the term “business school” with “management school”. The challenges described above are summarized in a call to service to provide management education for the world by “holding a space for responsible leadership for a sustainable world”. Its parameters are leadership, entrepreneurship and statesmanship.


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A radically new vision for business schools: towards a Call to Service

If we consider what the world needs us to do and what is expected of business schools in order to contribute to successfully address the existing and emerging societal, environmental and business challenges world-wide, we recognize that we are invited to embrace a call to service:
A call to service: To educate citizens to act responsibly for the world.

Let us look in more detail at this call of service in order to understand the amplitude of what is implied by this vision:

  • A call to service = a clear purpose beyond and above keeping our institutions alive, enriched by the understanding that education stands on equal footing on external knowledge and internal wisdom.
  • To educate = an issue-centred education complemented by subject or domain knowledge focused on the big issues of this world, replacing teaching with a powerful and safe learning environment. Learning embedded in action-learning platforms of collaborative laboratories (collaboratories). Research supporting global issues by involving stakeholders in the definition of research topics and delivering results to them in appropriate formats.
  • Citizens = you and me, business professionals, artists, activists, consultants, coaches, women in emerging countries, micro entrepreneurs, collaborative networks, seniors, everybody with a desire to make a positive contribution to this world.
  • To act = empowered learning to enable action, facilitating participants to wake up to what is inside of them, embracing the adventure ahead, becoming eco-literate and fluent in divergent thinking and courageous action, learning to act as a result of being.
  • Responsibly = creating a space to reflect on action and choices, to connect with true purpose and inner values, embracing the choices and consequences for society and planet in the long-term.
  • For = rather than against, rethinking strategic product & service needs, complementing competition with collaboration and understanding that we are all part of the same larger Unit. Sustainability is the obvious and essential guiding principle of life, business and anybody with a desire to act. Example:  waste-free closed-loop cycle inspired by nature.
  • The world = beyond the current paradigm of capitalism: serving society and the planet.

If we consider what the world needs us to do and what is expected of business schools in order to contribute to successfully address the existing and emerging societal, environmental and business challenges world-wide, we recognize that we are invited to embrace a call to service:
A call to service: To educate citizens to act responsibly for the world.


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Reflecting on the underlying paradigms in management education (2)

Business education has been a victim of countless unconscious, un-reflected choices that have deeply affected what and how we teach business and management. If we want to make progress in developing reflective and responsible managers and leaders, we need to reflect on the underlying paradigms in management education. These debates have been conspicuously absent in the classroom. As a result, we have robbed our students – future business leaders – the chance to reflect on these crucial issues and to develop their own perspectives. These include the following:

Who do we educate?

We need to start by defining who such leaders will be, what positions they will occupy, where they will be needed most, and what competences, skills and attitudes they must possess. We should discuss if we best educate a limited elite or as many potential leaders as possible; if we should re-educate current leaders, emerging talent or today and tomorrow’s youth. And which “investment mix” would have the biggest positive impact. How do societal changes, gender issues and other relevant issues provide new requirements and voices to leadership issues[1]. As such, is it more important to ensure that every citizen assumes his and her personal responsibility for a common good or can such a burden continued to be left on the shoulders of a selected and elected few? How do we address the issue of individual vs. collective leadership? What is the importance of educating women, parents and minorities both for direct leadership as well as indirect role modelling in society’s smallest unit, the family and stomping ground of future leaders? Today, leaders with a general business and management knowledge are sought in domains far beyond “only” business. NGO’s, governments, not-for-profit organizations, small family business, start-up companies, independent consultants, schools (including business schools) all need to be managed more professionally and more effectively. Our client is no longer “just business” and it is no longer just business that we should be teaching.

A new wave of change is emerging just now: the 4 billion of people at the bottom of the pyramid – these people in developing and emerging countries who desperately need to know how to go about becoming effective actors for the world by providing products and services in their communities that are relevant for the society. Channelling these people’s desire into effective entrepreneurial thinking that is embedded in responsible and sustainable behaviour is the biggest emerging challenge in education world-wide. What is the role business schools can, should and must play in there?


[1]        In May 2011, the Swiss government voted for a controlled shut-down of its nuclear power plants over the next 20 years – of the seven elected ministers, the three men were overruled by the four women. The Swiss president, one of the four women, stated that such a decision came with a price and that new solutions needed to be invented to compensate for the loss of energy provided, however, that this was the only right decision to take for future generations.


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Reflecting on the underlying paradigms in management education (1)

Business education has been a victim of countless unconscious, un-reflected choices that have deeply affected what and how we teach business and management. If we want to make progress in developing reflective and responsible managers and leaders, we need to reflect on the underlying paradigms in management education. These debates have been conspicuously absent in the classroom. As a result, we have robbed our students – future business leaders – the chance to reflect on these crucial issues and to develop their own perspectives. These include the following:

What is the purpose of business?

Milton Friedman was convinced the business of business is business. But is it true? And why is this? In looking at the impact of business today, it seems much rather the business of business is definitely more than just business. In the same vein: Is business an economic institution or is it a social institution? Does it serve its shareholders or a larger group of stakeholders and society overall? These questions need to be raised again and answered anew, if we want to make progress with regard to sustainability and responsibility.

Why do we need business growth?

We blindly accept the conviction that business growth is a necessary key factor in economic development. Business theories have been developed in a period of high-growth. And there are no useful models for business in an economy without growth. A business that doesn’t grow is considered a failure. Everything must grow: profits, market shares, reputation, salaries and shareholder value. This assumption has guided decision-making across all fields of business from strategy and finance, to marketing and HR. In the past two decades, new perspectives have emerged (see the de-growth movement). There has been little debate and reflection on the many unwritten rules and underlying assumptions of economic and business growth.


Embedding sustainability and responsibility across all functions

Currently, business schools teach business by studying each field separately (see Figure 2). Over the past decades, there have been three different evolutions in teaching business:

a)        Integration of functional approaches: Teaching methods have evolved to include the case study approach, thus moving from transmitting functional concepts and theories to simulating the complexity of real-life business situations and decisions.

b)      Integration of learning and action: To overcome the lack of integration between theory and practice, some business schools have complemented their learning approaches with forms of applied learning (action learning, experiential learning), placing learning directly into the field.

c)       Integration of values and ethics: To respond to growing societal concerns and critics, values and ethics have been added to the business curriculum, albeit as a poorly integrated add-on.

 

Figure 2 – The silo approach to teaching

Sustainability and responsibility, the current challenge to business studies, are likely to be added – and marginalized ­- in the same way. It is no longer possible to patch-up the existing system of business education with new add-ons, trying to fix systemic weaknesses.  It will need a more fundamental approach, based on reflections about some of the underlying paradigms.