Positive Impact Blog

Thought provoking insights for change makers

Don’t risk your reputation! How to engage your organization and avoid the destructive effect of corporate spin

Continuing our Transatlantic Dialogue, this time with a post by my blogging partner, Dr. Kathy Miller, who reflects on the lack of coherence between company ideals and employee actions.

The Transatlantic Debate Blog

In April’s post Kathy Miller Perkins warns of the potentially destructive effect of a lack of coherence between company ideals and employee actions.

“The thing about changing the world… Once you do it, the world’s all different.” ― Joss WhedonBuffy the Vampire Slayer: The Long Way Home

Aha! All of a sudden – or at least seemingly so – you’ve been hit by a lightning bolt and have decreed that your company must address sustainability now! You furiously draft a vision statement and ask your communications department to release it to the organization as well as to the press.  Will this get the job done?

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Author: Katrin Muff PhD

Dr. Katrin Muff is Director of the Institute for Business Sustainability in Lucerne, Switzerland and Professor of Practice at the LUISS Business School in Rome, Italy. She consults leaders and boards in business sustainability and strategic transformation, and runs an executive program together with Thomas Dyllick. Her book “Five Superpowers for Co-creators” provides insights about issue-centered multi-stakeholder processes. She brings 20 years of international strategic and general management experience in Europe, Australia, North America and Russia and a decade of leadership in business education. www.KatrinMuff.com

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