Positive Impact Blog

Thought provoking insights for change makers

Interesting mobility choices at the Swiss Green Economy Day 2014

So, if we had to choose a new company car, would it rather be the new electric BMW (blue)

BMW car

or ISETTA (beige), the “this is not a car” cool bike-car by Tobias Wülser of www.design-werk.ch in collaboration with micro (the foldable scooters we all know and love)??

ISETTA car

My vote goes to – no surpise – to Isetta… So absolutely cool!

Not sure how the vote at BSL would go – I might very much be in a minority position…(Right, Massimo?).

Author: Katrin Muff PhD

Dr. Katrin Muff is Director of the Institute for Business Sustainability in Lucerne, Switzerland and Professor of Practice at the LUISS Business School in Rome, Italy. She consults leaders and boards in business sustainability and strategic transformation, and runs an executive program together with Thomas Dyllick. Her book “Five Superpowers for Co-creators” provides insights about issue-centered multi-stakeholder processes. She brings 20 years of international strategic and general management experience in Europe, Australia, North America and Russia and a decade of leadership in business education. www.KatrinMuff.com

Comments are closed.