So, if we had to choose a new company car, would it rather be the new electric BMW (blue)
or ISETTA (beige), the “this is not a car” cool bike-car by Tobias Wülser of www.design-werk.ch in collaboration with micro (the foldable scooters we all know and love)??
My vote goes to – no surpise – to Isetta… So absolutely cool!
Not sure how the vote at BSL would go – I might very much be in a minority position…(Right, Massimo?).
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Dr. Katrin Muff is Director of the Institute for Business Sustainability in Lucerne, Switzerland and Professor of Practice at the LUISS Business School in Rome, Italy. She consults leaders and boards in business sustainability and strategic transformation, and runs an executive program together with Thomas Dyllick. Her book “Five Superpowers for Co-creators” provides insights about issue-centered multi-stakeholder processes. She brings 20 years of international strategic and general management experience in Europe, Australia, North America and Russia and a decade of leadership in business education. www.KatrinMuff.com
